Methow Reservations currently keeps an office in the back of the Purple Sage Gallery in Winthrop, Washington. Thus many of their ad campaigns include the two business's together. In the beginning we would design two seasonal campaigns, winter and summer for Central Reservations. Over time this came to include Fall and Spring campaigns as well.
They hold the back covers for the Methow Valley News seasonal guides and the back cover for the quarterly publication for Methow Arts Alliance. These two publications along with a few one offs, for Valley Vows, Methow Home, Methow Trails and more help keep the design moving forward as the business grows and develops.
The original logo was black and white and in the shape of a rectangle. The first thing we did to the logo was transform it into a square shape. The next iteration of the logo was to color it in. The colored logo was not approved by the client and was never used in any publications. Square quickly became a circle and after a few color iterations we landed on a color pallet of blues. Finally, we completed the name change to Methow Reservations in 2019 and the 35 plus year old brand has been transformed to better reflect their role in the community.
The gallery helps to provide wonderful artwork that is incorporated into the designs and help the owners express their vision for downtown Winthrop. When we began our work we would incorporate a moose into every ad. Eventually we produced a 52 card deck of playing cards that where printed by Bicycle Card Printing Press. This design piece included drawing an original diamond, spade, heart and club.
The name change was a strong
SEO move for the business. We also learned in 2020 that the business was established in 1984 after almost a decade of saying it was established in 1982.